John Howard

John Howard is a seasoned entrepreneur and startup advisor with extensive experience in founding and scaling innovative companies. He is the founder of Croissant, a company that is revolutionizing e-commerce by embedding guaranteed buybacks into checkout, thus converting e-commerce into asset-backed demand. Additionally, he is known for founding Slingshot, a company that creates, stores, and ships promotional merchandise for major brands like Adobe and General Electric. With a background in design and software development, John has a proven track record of building successful ventures in various sectors including B2B SaaS, Edtech, and renewable energy.