jonathan_arena

Jonathan Arena is a seasoned entrepreneur and technology expert with over 25 years of experience in technology services. He is the Co-Founder and CEO of New Generation, a startup focused on revolutionizing AI commerce by connecting retail catalogs to buyers' AI agents, thereby enhancing the customer experience through innovative technology. Jonathan is a Harvard Business School alumnus and has previously worked as a Design Advisor at Woven. He is passionate about solving complex problems in the retail space and is dedicated to building the future of AI-driven commerce.