Series A Round

Huug is a revolutionary dryer-safe bra brand that offers innovative and comfortable intimate apparel designed for modern lifestyles. The company aims to meet the growing demand for practical yet stylish undergarments by expanding its offerings in terms of styles and sizes. With a focus on convenience and comfort, Huug is set to redefine the intimate apparel market. The funding will be utilized to enhance product development, expand marketing efforts, and increase inventory to meet rising consumer demand. The investment will also support Huug's initiatives in sustainability and eco-friendly materials, aligning with consumer preferences for responsible fashion.