RXBar

Food, Restaurants, Groceries eCommerce

@RXBAR Website LinkedIn Chicago, Illinois, USA

About RXBar

RXBar is a protein bar company that focuses on providing high-quality, nutritious snacks made with simple ingredients. Each bar contains a blend of protein, healthy fats, and carbohydrates to support an active lifestyle.

Business Information

Target Customers

health-conscious consumers fitness enthusiasts busy professionals

Industry Categories

Food, Restaurants, Groceries eCommerce

Business Model

Revenue Model Direct-to-consumer and retail sales

Pricing Strategy Premium pricing for high-quality ingredients

Sales Channels e-commerce, retail stores, subscription services

Funding Timeline

Round	Date	Amount	Investors
Seed	May 29, 2025	$600.0M	Unknown

Founders

No founder information available.

Investors

No investor information available.

Recent Mentions

Frazer Kinsley @FrazerKinsley

May 29, 2025

David Protein has been valued at $725M after ~1 year and one Series A. RXBar sold to Kellanova for $600M after 12 years and one round of seed funding.

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