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Plush

About Plush

Plush is a Chennai-based feminine hygiene startup focused on transforming the personal care industry by delivering effective, clean, and sustainable products tailored to the unique needs of women.

Business Information
Target Customers
consumers women
Industry Categories
Beauty and Wellness Personal Health Sustainability
Business Model
Revenue Model Direct-to-Consumer (D2C)
Pricing Strategy Competitive pricing with subscription options
Sales Channels e-commerce, retail partnerships
Funding Timeline
Round Date Amount Investors
Growth Jun 05, 2025 $5.0M Unknown
Series B Jun 03, 2025 Undisclosed Ajay Kumar Aggarwal, Rahul Garg, Blume Founders Fund +4 more
Founders

No founder information available.

Investors
A
Ajay Kumar Aggarwal

Angel Investor

B
Blume Founders Fund

Venture Capital

C
Careernet

Corporate

O
OTP Ventures

Venture Capital

P
Patni Family Office

Family Office

R
Rahul Garg

Venture Capital

Recent Mentions
Indian_Retailer
IndianRetailer.com @Indian_Retailer
Jun 03, 2025

Chennai-based feminine hygiene startup Plush is gearing up for its Series B funding round, which will be led by prominent angel investor Ajay Kumar Aggarwal... Read more: https://t.co/dOUPVG6LLV #D2C #business #market #news #update #funding #hygieneproducts #expansion https://t.co/GGeXQAA62G

Inc42
Inc42 @Inc42
Jun 05, 2025

Feminine hygiene D2C startup Plush has raised INR 40 Cr (around $4.6 Mn) in its Series B funding round led by Premji Invest’s former senior partner Rahul Garg. The round saw participation from Blume Founders Fund, OTP Ventures, Careernet, Patni Family Office, angel investors https://t.co/uDVjc7mij5

IndianVCA
IVCA @IndianVCA
Jun 05, 2025

Feminine care brand Plush raises Rs 40 crore in growth round https://t.co/1GxCD9e3nz https://t.co/epJCDjYOex

Startup_Drip
StartUp Drip @Startup_Drip
Jun 06, 2025

💖 Plush goes bold in the hygiene space! D2C feminine hygiene brand Plush has raised ₹40 Cr ($4.6M) in a Series B round led by Rahul Garg, with Blume Founders Fund & others backing the vision 🌸 📊 Numbers that matter: 🔹 FY24 Revenue: ₹28.87 Cr (⬆️ 84% YoY) 🔹 FY24 Loss: https://t.co/9oWwpvoejK

IndianVCA
IVCA @IndianVCA
Jun 08, 2025

Feminine care brand Plush raises Rs 40 crore in growth round https://t.co/1GxCD9e3nz https://t.co/3mmnjtniTG