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Sarelly Sarelly

Beauty and Wellness Fashion and Apparel eCommerce
Beauty and Wellness Fashion and Apparel eCommerce Show less
Beauty and Wellness Fashion and Apparel +1
Beauty and Wellness Fashion and Apparel eCommerce Show less
Website Mexico City , Mexico City , Mexico
About Sarelly Sarelly

Sarelly Sarelly is a Mexican cosmetics startup founded in 2022 by prominent beauty content creator Anna Sarelly. The brand has quickly risen to become the top-selling beauty brand on TikTok Shop Mexico, offering a range of multi-purpose makeup and fashion accessories that cater to the Hispanic Gen Z community.

Business Information
Target Customers
consumers Gen Z Hispanic community
Industry Categories
Beauty and Wellness Fashion and Apparel eCommerce
Business Model
Revenue Model Direct-to-consumer
Pricing Strategy Affordable luxury
Sales Channels e-commerce, social media platforms
Funding Timeline
Round Date Amount Investors
Seed Aug 05, 2025 $3.0M Unknown
Founders
A
Anna Sarelly

Co-Founder & Beauty Influencer

Investors

No investor information available.

Recent Mentions
sceniuslatam
Arnaud T @sceniuslatam
Aug 05, 2025

🇲🇽 Sarelly Sarelly raised a US$3 million Seed round Mexican cosmetics startup Sarelly Sarelly has raised a US$3 million seed round. Founded in 2022 by one of Mexico’s most prominent beauty content creators, Anna Sarelly, the brand quickly rose to become the top-selling beauty

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