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Oura Ring

About Oura Ring

Oura Ring is a health technology company that produces smart rings for tracking sleep, activity, and overall health. The Oura Ring provides users with insights into their sleep patterns, readiness, and activity levels, helping them make informed decisions about their health and wellness.

Business Information
Target Customers
consumers health enthusiasts fitness professionals
Industry Categories
Beauty and Wellness Personal Health
Business Model
Revenue Model Direct-to-consumer sales
Pricing Strategy One-time purchase with optional subscription for premium features
Sales Channels e-commerce, retail partnerships
Funding Timeline
Founders
K
Kari Kivelä

Co-Founder & CEO

M
Markku Koskela

Co-Founder & CEO

P
Petteri

Co-Founder & CEO

Investors
Recent Mentions
drewfallon12
Drew Fallon @drewfallon12
Sep 22, 2025

OURA RING TO RAISE $875M SERIES E AT $11B VALUATION The round is slated to close by the end of this month, and would bring Oura Ring's total funding to nearly $2B since its founding in 2015. 2024 Revenue - $500m 2025E Revenue - $1B 2026E Revenue - $1.5B The $11B valuation is https://t.co/a5IXBO2Nlr

Investclubsv
Silicon Valley Investclub @Investclubsv
Sep 23, 2025

Oura (@ouraring) is reportedly raising $875 million in a new Series E funding round that would bring the company's valuation to $10.9 billion. Oura (@ouraring), headquartered in Oulu, Oulu, Finland, was founded in 2013 by Markku Koskela, Kari Kivelä (@KariKivela), and Petteri https://t.co/dC4sPiDUb1

TradedVC
Traded: Venture Capital @TradedVC
Oct 14, 2025

Oura, the Finnish wearable tech company behind the popular Oura Ring, has raised over $900 million in a Series E round led by Fidelity Management & Research Company, pushing its valuation to $11 billion. CEO Tom Hale said the funding will accelerate innovation and global https://t.co/naDsGWCaHX

SquawkCNBC
Squawk Box @SquawkCNBC
Oct 14, 2025

Wearable tech company @ouraring announcing a Series E funding round, bringing its valuation to $11 billion. CEO @tomeghale discusses the company’s growth and business model: https://t.co/0Mox4pqhav

audiumcp
audium capital partners @audiumcp
Oct 15, 2025

Oura hits $11B valuation on $900M series E round https://t.co/lIkBqT7uUf

TheCrumbd
Crumbd @TheCrumbd
Oct 14, 2025

Oura, the Finnish maker of smart rings, has successfully raised $900 million in a Series E funding round, bringing its valuation to $11 billion. Led by Fidelity Management & Research Company and supported by ICONIQ, Whale Rock, and Atreides. #Oura