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Parable

About Parable

Parable helps enterprises measure the real impact of AI on productivity and cost.

Business Information
Target Customers
enterprise mid-market businesses
Industry Categories
AI, ML, Gen AI Data, Analytics, Data Science Professional Services & B2B Marketplaces
Business Model
Revenue Model SaaS
Pricing Strategy Subscription-based pricing
Sales Channels direct sales, partnerships
Funding Timeline
Round Date Amount Investors
Seed Nov 04, 2025 $16.5M HOF Capital, HOFCapital, StoryEcosystem
Founders
A
Adam Schwartz

Co-Founder & CEO

S
Steve Tam

Co-Founder & CMO

A
Alex Terrien

Co-Founder & CEO

C
Clinton Robinson

Co-Founder & CEO

Investors
H
HOF Capital

Venture Capital

H
HOFCapital

Venture Capital

S
StoryEcosystem

Venture Capital

Recent Mentions
TradedVC
Traded: Venture Capital @TradedVC
Nov 04, 2025

Parable has raised a $16.5M seed round led by HOF Capital to help enterprises measure the real impact of AI on productivity and cost. Founded by CEO Adam Schwartz alongside Clinton Robinson, Steve Tam, and Alex Terrien, Parable acts as an “intelligence layer” that analyzes https://t.co/qKuiVHj5aI

chartedgrowth1
Phyllian | Charted Growth @chartedgrowth1
Nov 05, 2025

Parable raised $16.5M in a Seed round to expand its intelligence platform for enterprise ops. They provide "organizational observability," helping leaders understand how teams' time is spent across more than 250 workplace tools. Backed by @HOFCapital, Story Ventures & founders https://t.co/b0VhIsqrX3