Phoebe Gormley

Phoebe Gormley is a pioneering fashion technology entrepreneur and the founder of Fit Collective, a London-based startup that utilizes advanced AI machine learning to address fit-related issues in the fashion industry. With a background as a Savile Row-trained designer, Phoebe has a unique perspective on the challenges faced by fashion businesses, particularly the significant losses incurred due to returns and sizing errors. She is recognized as a second-time founder, a Forbes 30 Under 30 honoree, and a patent holder. Phoebe has also been featured in prominent campaigns by Apple and is a leader in Google's AI Visionaries program. Her work aims to enhance customer experience while reducing waste in the fashion supply chain.