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Fit Collective

Fashion and Apparel AI, ML, Gen AI eCommerce
Fashion and Apparel AI, ML, Gen AI eCommerce Show less
Fashion and Apparel AI, ML, Gen AI +1
Fashion and Apparel AI, ML, Gen AI eCommerce Show less
Website LinkedIn London, England
About Fit Collective

Fit Collective is a London-based fashion technology startup that leverages deep AI machine learning to help fashion businesses reduce fit-related returns, which are the largest cause of returns in the industry. The platform aims to prevent poor fit at the source, enhancing the overall customer experience and reducing waste in the fashion supply chain.

Business Information
Target Customers
fashion retailers e-commerce platforms apparel manufacturers
Industry Categories
Fashion and Apparel AI, ML, Gen AI eCommerce
Business Model
Revenue Model SaaS
Pricing Strategy Subscription-based
Sales Channels direct sales, partnerships with fashion brands
Funding Timeline
Round Date Amount Investors
Pre-Seed Nov 04, 2025 $3.4M Unknown
Pre-Seed Nov 04, 2025 $3.0M Unknown
Founders
P
Phoebe Gormley

Founder & CEO

Investors

No investor information available.

Recent Mentions
raisingfi
Raising.fi @raisingfi
Nov 04, 2025

New Raise 🏛️ Company: Fit Collective 🔗 Website: https://t.co/2qQzu0Xr7e 📊 Amount: £3 Million 🔄 Round: Pre-Seed 🧮 Valuation: N/A ⚙️ Industry: Fashiontech

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EU_Startups
EU-Startups @EU_Startups
Nov 04, 2025

#FitCollective, a #FashionTech startup from #London founded by #SavileRow designer Phoebe Gormley, has raised €3.4 million in #preSeed funding – the largest round ever raised by a solo female founder in the UK 🇬🇧 👗 https://t.co/UIrx7KChvv

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join_ef
Entrepreneurs First @join_ef
Dec 01, 2025

1/ Fit Collective (Phoebe Gormley CEO) raises £3M pre-Seed Fit Collective has raised £3M in a pre-Seed round to tackle fashion’s fit crisis. The London-based startup uses artificial intelligence to help fashion brands fix sizing and reduce returns by analyzing returns data, https://t.co/hjBFmX74Tj

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